Gallerist, curator, and director; BooksIIII Bischof wears many hats. The Miami native, known for his bold and experimental projects currently runs the Miami gallery Primary Projects alongside wife Christina Gonzales and long time friend Typoe. With a history of locations all around Miami, Primary Projects continuously showcase remarkable exhibitions created by a collection of emerging and mid career artists, both locally and nationally based. Seemingly always receiving high praise, each of Primary’s shows present contemporary and fine art works with forward thinking ideas. Books has now directed these exceptional shows since 2009. While Primary has caught much attention for Bischof, his cultural and artistic roots in Miami lie much deeper. In 2007 Book’s organized and directed Primary Flight, the worlds first large scale, live mural exhibition. The revolutionary project encompassed nearly 30 blocks in what now is the Wynwood Arts and Design Districts. Being the first to cover the manufacturing districts walls in paint, Books initially invited 35 artists for the inaugural edition of Primary Flight. Over the next few years Primary Flight exploded, upping the ante in both talent and caliber. In 2009, just two years after its inception, Primary Flight included 150 of the worlds most prominent street and graffiti artists from all over the world. Artists included Shepard Fairey, Retna, El Mac, Revok, Lister, Tristan Eaton and more. In addition to Primary Flight, Books has directed mural projects in Greensboro North Carolina, Havana Cuba, and in downtown Miami, with “Words travel fast,” a series of typography based murals by many artists Books currently represents. Alongside His previous mural and gallery endeavours, Books has also found success in his many other creative projects. In 2013 Books, along with Primary Projects were commissioned as directors to organize and curate the country's largest public art exhibition as part of the Arts Initiative at Fashion Outlets of Chicago. The exhibition included the works of national and internationally renowned contemporary artists such as Daniel Arsham, Jim Drain, FriendswithYou, Jen Stark, Kenton Parker, Andrew Nigon, and more. The installation received over 240,000 visitors in its first four days and the Arts Initiative public relations campaign generated roughly 140,000,000 media impressions of the project, which included national coverage in a variety of publications. The Project went on to win the Gold U.S. Maxi Award for “a cause related project that benefits community interest.” Bischof has also worked with superstar Dj’s, commissioned as art director for Dog Blood's (Skrillex and Diplo) music video to their single “Chella Ride.” The animated video, made possible by Primary and Goldenwolf animation received the award for best animation at the 2014 Berlin Music Video Awards. Books has been featured in publication such as the Miami Herald, Ocean Drive Magazine, and various other web and print sources. Books Bischof continues to direct solo, group, and specialty projects out of his home base in Miami and abroad.